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Nick Laight, The Email Insider
Latest from the Blog
The Science of Email Design: How Visual Hierarchy Influences Subscriber Engagement
Imagine scrolling through your inbox, bombarded with emails from various companies vying for your attention. Some catch your eye immediately with their sleek design and captivating visuals, while others get lost in the sea of text and clutter. Have you ever...
Understanding the Metrics Behind Email Unsubscribes and Spam Complaints
Picture this: it's a sunny afternoon, and you're sitting at your desk, coffee in hand, ready to conquer the world of email marketing. You've meticulously crafted the perfect email campaign, full of enticing subject lines and captivating content. You hit that...
Revolutionise Your Email Marketing with AI: Uncover Tools & Uses!
Picture this; you’re sipping a bitter espresso, staring blankly at your screen, watching as your email marketing metrics bomb lower than a hedgehog’s belly in a wheel rut. Sounds devastating, doesn’t it? Well, there’s a titillating solution for these category 5 marketing woes—Say hello to AI!
Pull up a chair and let me paint you a scene I like to call “AI to the rescue”. Once upon a time, I too was a bewildered marketer, marooned in the merciless land of plummeting open rates. My salvation came wrapped in the jazzy, binary language of Artificial Intelligence.
Intricate personalisation, supercharged segmentation, predictive analytics—AI didn’t just transform my email game; it pulverised the rulebook and re-wrote it. Gone were the days of ‘Dear User’ and generic messages, replaced by a cunning email strategy that resonated with my audience like Beethoven’s 5th at a classical concert.
So, fancy giving your email marketing a jolly good stir? Trade in your dull sentry routine for the tantalising rhythms and perceptiveness of AI. It could make your marketing emails as popular as hot chips in a seaside town. Now, wouldn’t that be a picture
Using Emojis and Special Characters in Subject Lines: Do’s and Don’ts
Have you ever received an email with a subject line filled with emojis and special characters that made you do a double-take? Maybe it caught your attention instantly, or perhaps it left you scrolling past without a second thought. Using emojis and special characters...
How to Use Testimonials and Social Proof in Your Email Copy to Drive Conversions
It was a cold winter evening, and I found myself scrolling through my inbox, feeling overwhelmed by the sheer volume of promotional emails. As I clicked through each one, I couldn't help but notice a pattern - nearly every email was trying to sell me something,...
The Power of Lead Magnets: How a Publishing Company Tripled Their Email List
In the hustle and bustle of the publishing world, one small company was struggling to make a name for themselves. Their emails seemed to fall on deaf ears, their promotions went unnoticed, and their subscriber list was dwindling. Desperate for a change, they...