Picture this… you’re enjoying a lovely cuppa and a biscuit, finally catching up on your inbox. Email after email, it’s the same old snore-fest.

Sales pitches framed as ‘exclusive updates’, newsletters you don’t remember signing up for, and the occasional shred of real communication. Oh, the joy—not!

But then…POW! Something different strides into your otherwise bland collection of text-based emails. This one’s different. It sings. It dances. It’s got VIDEO.

Suddenly, your digestive biscuit doesn’t taste so drab—there’s life blasted into your inbox, and it didn’t even need a spam filter exorcism.

Now, wouldn’t you rather give your audience this entertaining breath of fresh air instead of dishing up yet another predictable, forgettable mailer?

Welcome to In this guide, we are going to jazz up that email game of yours because let’s face it… we might as well be in a naff boy band if our emails keep on hitting the same old sour note.

Our advices are as reliable as your nan’s Victoria sponge and as flamboyant as a peacock wearing a top hat at Ascot. It’s about time we revolutionised your email game and packed a punch with video content.

After all, who wouldn’t prefer a virtual, interactive voyage rather than reading through another ‘participles and pastels’ sale banner?

Spoiler alert: at the heart of our little interactive chat, lies a potent lesson waiting to be unravelled. Stick on your thinking caps and prepare to embrace the new age of video content in emails.

See, it isn’t just about being modern or snazzy. It’s about truly engaging your audience, making them laugh, think, and—most importantly—click.

Get comfortable and brace yourself for an enlightening journey. Not to toot our own horn, but this could very well be the turning point in your marketing career.

So pop your kettle on, grab another biscuit—maybe even a Jammie Dodger this time—and let’s delve into that sparkly world of video-containing emails, shall we? Your audience, and undoubtedly your click-through rate, will thank you.

Imagine the power an Oscar nominee exudes upon entering a scene. That’s roughly the charge your emails ought to hold when they glide into your customers’ inboxes.

And what better way to do it than with a riveting slice of visual grandeur? Video content.

Dressing your emails with compelling videos is like adding sparkle to champagne – it’s a guaranteed party starter. It’s not merely about recording, uploading, and hitting send; there’s a great art to this craft.

• Know your audience: Think of your favourite Netflix series – its creators have likely spent hours understanding their audience’s taste. Similarly, when shooting your video, know what your audiences love, hate, and need.
• Tell a story: Giving your product a soul gets it halfway sold! Are you an artisanal cheese studio? Share the romantic tale of your cheese. Do you offer a cloud-based service? Bring an animated cloud character to life!
• Use humour: The ha-ha-ha’s have a special way of transforming a drab monologue into an entertaining rollercoaster.

But here comes the technical part. How do you embed this captivating, funny and relatable story into your email without it crashing like a movie premiere night with awful ticket sales? Here’s when you need to dive into your tool belt.

Platform	Function
HTML5 video	Fully supported by many email clients. No plugins needed.
Animated GIF	Loops short clips, ideal for previewing longer videos. Supported by most clients
Static images with play buttons	Directs users to a video upon clicking. Fully supported by all email clients.

All these technical know-hows are great, but remember, using videos shouldn’t be an end in itself. Think of it as the powerful locomotive pulling your business growth train.

Whether you’re an ambitious start-up or a time-tested giant, you’ll be leaving no stone unturned in terms of customer engagement.

With the perfect blend of creativity, strategy, and unbending dedication to quality, you can craft email magical videos. And in this journey, these emails become more than just automated characters in an algorithmic relay; they morph into friendly invitations to a shared experience.

An experience where your business and the customer, script their own blockbuster story! Your Oscar moment awaits!

In Conclusion

We’ve been cruising through the vast universe of digital communication, haven’t we, chums? Given you the secret sauce to boost your email game and master video content for truly engaging mailers.

Now, as the sun starts to cast longer shadows over our little chat, let’s take a moment to pause and reflect.

Picture this: It’s a typically dreary Tuesday in Croydon. Keith from Accounts trudges through a sea of identical grey cubicles, clutching his third cup of char.

As he slumps into his chair, he notices an email pinging into his overflowing, dull as dishwater inbox. He sighs, preparing for another snooze-fest of a company newsletter. But wait, what’s this? A video?

Suddenly, Keith isn’t in Croydon anymore. He’s transported to the colourful, far away land of Engaging Content.

There’s Lucy from HR, cheerily explaining the company’s new benefits scheme. Then there’s Michelle the CEO, candidly answering employee questions from her chic home office.

A mini-documentary weaves together behind-the-scenes peeks of different departments. A parade of engaging, entertaining and, dare we say it, downright gripping content dances before Keith’s once weary eyes.

A day that started as drizzly and demoralising transforms in an instant. With his morning brew still steaming, Keith is drawn into the universe of his company in a way that a dry, written newsletter could never achieve.

Suddenly, Keith finds himself more involved – fist-bumping at the marketing team’s results, chuckling at the annual bake-off, and feeling truly part of the great corporate body.

Through the looking glass of a video embedded in an email, Keith’s daily grind got a scintilla of sparkle sprinkled on it. A perfectly potent example of the transformative power of video content in your humble email.

So, as we bring this chinwag to a close, gentlemen and ladies, I bid you consider this – isn’t it high time to leave the safety of our text-only corners, and boldly venture into the vivid expanse of video content?

Your email recipients are craving it. Just like our dear Keith from Accounts, they’re yearning for a break in their routine, a touch of magic in their daily humdrum.

Grasp this nettle and show them the wondrous world that lays beyond the plain text with video content integrated into your mailers. Break boundaries, challenge norms, and play your hand in shaping the future of effective digital communication.

Because, remember chums, we’re not just sending emails, we’re crafting experiences. And, who knows? You might just be one email away from turning a gloomy Tuesday in Croydon into a day brimful of wonders and zest!