by The Email Insider Team | May 11, 2025 | Email A/B testing and optimisation
Once upon a time in the bustling world of email marketing, ther lived a young and ambitious marketing executive named Emma. Emma had just landed her dream job at a top digital marketing agency, and she was determined to make a name for herself in the...
by The Email Insider Team | May 9, 2025 | Email A/B testing and optimisation
As a marketer, you’re always looking for ways to improve your email campaigns and increase engagement wiht your audience. One effective strategy for achieving this is through A/B testing different content types and formats in your emails. By testing things...
by The Email Insider Team | May 7, 2025 | Email A/B testing and optimisation
In today’s digital world, where mobile devices have become an integral part of our daily lives, ensuring a seamless user experience across different platforms is crucial. A/B testing is a powerful tool that can help companies achieve this goal by allowing...
by The Email Insider Team | May 5, 2025 | Email A/B testing and optimisation
As I sat at my desk, staring at the screen filled with endless data and analytics, I couldn’t help but feel overwhelmed. Our email marketing performance was not where we wanted it to be, and we needed to find a way to measure the impact of our A/B...
by The Email Insider Team | May 3, 2025 | Email A/B testing and optimisation
Picture this: you’ve just spent hours crafting the perfect email, filled with valuable content and exciting offers. You hit send and eagerly wait for the responses to flood in. But as the hours pass, you notice something disheartening – your open...
by The Email Insider Team | Apr 30, 2025 | Email A/B testing and optimisation
It was a bright, sunny day, and Emma sat at her desk, squinting at her computer screen, trying to figure out the best time to send out her company’s email newsletters. She had heard about A/B testing before but had never tried it herself. With a sigh, she...
