How to Use Preheaders as a Powerful Extension of Your Subject Line

by | Jun 20, 2024 | Email Subject Lines and Preheaders

Picture this: you’re sitting at your desk, trying to come up with the perfect subject line for your email campaign. You know that the subject line is the key to getting people to open your emails, but you’re struggling to make it stand out in a sea of other emails vying for attention. That’s where preheaders come in.

A preheader is like the sidekick to your subject line – it gives you an extra opportunity to hook your readers and entice them to open your email. Think of it as the sneak peek that gets people excited to see what’s inside. But how do you use preheaders effectively to enhance your subject line and grab your readers’ attention? Let me tell you a story that will illustrate just how powerful preheaders can be when used correctly.


Sarah was a marketing manager for a popular online clothing store. She was in charge of the weekly email campaigns, and she knew that getting people to open their emails was the key to driving sales. One week, she was struggling to come up with a subject line that would really grab people’s attention. She knew that the competition was fierce, and she needed something that would make her email stand out in a crowded inbox.

After racking her brain for hours, Sarah finally came up with the perfect subject line: “Don’t miss out on our biggest sale yet!” But she knew that wasn’t enough. She needed something extra to really seal the deal. That’s when she remembered the power of preheaders. She decided to add a preheader that said, “Get up to 50% off on all items – this weekend only!”

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The combination of the subject line and preheader was like magic. The subject line teased the reader with the promise of a big sale, while the preheader gave them specific details about the discount they could expect. Together, they created a sense of urgency and excitement that was impossible to resist.

When Sarah sent out the email, she was amazed by the response. The open rate was higher than ever, and the click-through rate was through the roof. People couldn’t wait to see what was on offer, and they were clicking through to the website in droves. The power of the preheader had transformed a good subject line into a great one, and it had a direct impact on the success of the email campaign.


So, what’s the moral of the story? Preheaders are a powerful tool that can take your email campaigns to the next level. By using them effectively, you can enhance your subject lines, capture your readers’ attention, and drive engagement with your emails. Don’t overlook the importance of the preheader – it might just be the secret weapon you need to boost the success of your email marketing efforts.

Next time you’re crafting an email campaign, remember Sarah’s story and think about how you can use preheaders to make your subject lines even more compelling. With a little creativity and strategic thinking, you can harness the power of preheaders to create emails that stand out, drive results, and keep your audience coming back for more. So go ahead, give your preheaders the attention they deserve – your email campaigns will thank you for it. Remember, the devil is in the details, and sometimes the smallest things like a well-crafted preheader can make a big difference in the overall success of your email marketing strategy. So make sure to give your preheaders the attention they deserve and watch as they help you take your campaigns to the next level. In conclusion, don’t underestimate the power of the preheader in your email marketing campaigns. Make sure to use them effectively to complement your subject lines and entice your readers to engage with your content. With a little creativity and attention to detail, preheaders can make a significant impact on the success of your emails. So next time you send out a campaign, remember to give your preheaders the attention they deserve – you’ll see the results in the increased engagement and success of your email marketing efforts. Remember, the preheader is your opportunity to provide a sneak peek of what’s inside your email and entice your readers to open it. Take the time to craft a compelling preheader that complements your subject line and gives your audience a reason to click. By leveraging the power of preheaders, you can increase open rates, drive engagement, and ultimately, achieve better results from your email marketing campaigns. Don’t overlook this valuable tool – start incorporating preheaders into your email strategy today and watch as your campaigns soar to new heights.

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