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Nick Laight, The Email Insider
Latest from the Blog
How to Personalize Your Email Subject Lines for Increased Open Rates
Have you ever found yourself staring at a blank screen, trying to come up with the perfect email subject line that will get your recipients to actually open your message? It's a struggle we've all faced at some point. After all, with inboxes flooded with hundreds of...
How Chatbots and Conversational AI are Enhancing Email Marketing Engagement
Once upon a time, in the magical world of email marketing, there lived a wizard named Mark. With his trusty wand of creativity and a deep understanding of human emotions, Mark crafted beautifully written emails to engage his audience. However, something was...
Understanding Email Deliverability: How to Increase Your Inbox Placement Rate
In the vast landscape of email marketing, one crucial element often gets overlooked - email deliverability. It's not just about crafting the perfect subject line or designing eye-catching visuals; it's about ensuring your email actually reaches your intended...
How to A/B Test and Optimize Your Email Conversion Funnel
Have you ever felt like you're sending out emails, but no one is engaging with them? It's like shouting into the void, hoping for a response but only hearing crickets in return. Well, fear not, because there is a way to turn that email conversion funnel from a...
Unveiling Email Marketing’s Future: Innovations to Boost Your Business
Blink twice, you’ll miss it,’ they say of email marketing’s rapidly changing landscape. From pedestrian to Formula 1 speed, the humble email is evolving, ready to strut its stuff in the fast lane. Lads and lasses, let’s buckle up, and get ready to hurtle into the exciting realm of advanced email marketing!
Here’s an amusing little nugget- Jonathan, a good friend of mine, held email marketing at the same regard as Uncle Barry’s stale Christmas jokes. He used to say, “Why bother pouring creativity and effort into emails that will ultimately end up in a ‘read-later-never-read’ pile?”. Yet, when AI and automation swerved into his business’ pathway, he was lit up like Blackpool Illuminations. Picture this, his every email, personalised, sent at the 3 pm sweet spot, adorned with tempting offers and a cherry-topped customer survey rolled out in perfect harmony. Result? His business had the best footfall since the Coronation!
If an old stick-in-the-mud like Jonathan can embrace this cutting edge technology, so can we. An email isn’t just keystrokes and fonts—it’s a spark between you and your customer. Remember, success is no hilarious accident – it’s the result of blending innovation with persistence. The future of email marketing isn’t a pie in the sky, mate! It’s a racing car, humming and ready to zoom. Are you in for the ride
How to Test and Optimize Your Subject Lines for Maximum Impact
Start with an attention-grabbing introduction: Picture this: you've carefully crafted the perfect email campaign, pouring your heart and soul into every word. But when it comes to hitting that send button, you freeze. Will your subject line cut through the noise and...